The Art of
Botanical Elegance

From a Tiny Conservatory to a Floral Maison

Petal & Gold was born in the sun-drenched conservatory of Elara Whitmore's countryside home in the Cotswolds. What began as a quiet passion for cultivating heritage roses and wild peonies soon blossomed into something far greater — a calling to bring the transcendent beauty of nature into life's most cherished moments.

"A flower does not think of competing with the flower next to it. It just blooms — and that is the essence of true luxury."

In 2008, Elara opened the doors to our first atelier in London's Mayfair district. Armed with nothing more than a pair of heirloom shears, a discerning eye for proportion, and an unwavering commitment to sourcing only the most exquisite seasonal botanicals, she set out to redefine what floral design could be. Today, Petal & Gold is entrusted by discerning clients across the globe — from royal weddings to intimate soirées, from grand hotel lobbies to private residences.

Every arrangement that leaves our atelier is a testament to the belief that flowers are not merely decorative — they are emotive, architectural, and profoundly personal.